How Creative Entrepreneurs Thrive in the World of Business
There has long been a myth about the “starving artist”. Many parents discourage their children from following their creative passions because they want them to find a “real job”. We believe being a creative is not only a real job, but one that can lead to more fulfillment and financial rewards than most dream possible.
What is a “Creative-Preneur”? There are many vocations that a creative individual may follow such as: photographer, web designer, jewelry maker, mobile app designer, home stager, interior designer, hair stylist, potter, calligrapher, florist . . . the list is endless. What makes these people unique is their passion for creativity and usually, their disinterest or fear in the aspects of running a business.
We all have a dominant side of the brain that we tend to prefer and rely on. The creative right-brained person has a difficult learning environment. They often become confused, discouraged and sometimes criticized for daydreaming and not always focusing. This person may actually have great entrepreneur assets they don’t even realize.
Creative-Preneurs are mostly right brain thinkers. They think with emotion, intuition and visualization. The thought of putting together a business model, a marketing plan, or developing systems, can send them into a tailspin. Creatives don’t fail in business because they lack ambition or perseverance, but rather because they don’t know how to follow the traditional business-building rule book created by analytical left brain thinkers.
Being creative ourselves, we’ve learned to develop my left-brain skills so that we could successfully build several businesses. Brain exercise is like physical exercise – you need to develop it. When the weaker side of the brain is stimulated to work in cooperation the efficiency of the stronger side also increases tremendously.
To succeed as a Creative-Preneur, you need to develop not only your talents, but your ability to bring them to the world in the most effective way. Creative-Preneurs need to step outside their comfort zone and assemble their toolbox – they need to do the research, get the training, build their enterprise team and build their brand. It takes a lot of hard work, but mostly it takes a leap of faith, knowing that there are others out there to help you find your path and help you succeed.